Business Model

Our business model: a virtuous cycle

CPP operates a business-to-business-to-consumer business model. This proven model operating across 16 geographical markets sees us sell and service annually renewed products to our Business Partners’ customers.

Our customers benefit from the provision of Life Assistance products designed to make life less stressful. Regular customer communications and on-going service interactions encourage product engagement with key features and benefits, which help encourage retention and annual renewal.

Our Business Partners benefit from commission payments and over time additional sales channels, products and services can be introduced to the relationship.

Our business model is highly cash generative and drives our renewal rates.