CPP operates in the evolving and growing Life Assistance market, helping people manage the opportunities and challenges that result from the increasing complexity, mobility and pace of modern life. The Company's increasingly broad product portfolio provides customers with, amongst other things, support and protection for plastic cards, mobile phones, keys and personal identities. In the event that these are lost, stolen or threatened, CPP provides a "one-stop" solution to mitigate the risk and help customers with the resultant problems.